Professional Development | Crisis Communications: From Everyday to the Bad Day
Any day can become a bad day with the next phone call, email, post or tweet. The way an organization responds during a crisis can have consequences long after the immediate situation is resolved.
Our speaker will be Kristie Aylett, APR, Fellow PRSA, agency principal with The KARD Group PR/Marketing. For more than 25 years, she has been developing communications programs to help organizations achieve their goals, first for her employers and, for the last 15 years, for clients across the country.
Based on experience from the front lines after a mass casualty incident, natural disasters and several “bad days,” she’ll share a few survival strategies so you can be better prepared when disaster strikes.